Redesigning your company, organization or event’s logo is never an easy decision. It’s a long process of not just creating and testing a new logo, but also updating your brand standards and implementing a long list of changes.
Just think of all the places where your logo appears — stationery, marketing materials, business cards, website, social media, email signatures, company apparel, custom pens and notepads and, of course, your front door.
Not to mention that all your employees, customers and partners will need to familiarize themselves with your new logo and branding. All in all, this is a time-consuming and often costly undertaking. So why should you think about giving your logo a makeover?
Consider these three reasons:
- First impressions count — A logo creates an immediate impression. We quickly form an opinion about an organization, company or product just by taking a quick look at its logo. Is it polished and forward-thinking or dated and amateur? Poorly designed logos can make you look unreliable and unprofessional, and turn off potential leads. A well-designed logo shows that your company is serious about keeping up with modern trends. Does your logo still deliver the pop you’re looking for?
- Brand recognition is a way to stand out — A strong logo is memorable and easily recognizable, and it can make you stand out from your competitors. The ultimate goal is to have your brand stick out in the mind of your target audience — so when they are looking for the kind of services/products you provide, they will think of you. When was the last time you held up your logo next to that of one of your competitors?
- Represent your company’s current mission and values — Successful organizations and companies constantly evolve in order to meet the expectations of their customers, the public and to respond to their changing environment and challenges. Your logo should accurately reflect who you are as a company today and where you hope to be tomorrow. How has your company changed in the past five years? Is that new energy or direction reflected in your logo?
We’ve been thinking a lot about logos these days at Conventures because we just redesigned our own. We evaluated our old logo’s strengths and weaknesses, and carefully considered all these reasons before we decided to initiate our own redesign. We are a vibrant, energetic and versatile company, and wanted our new logo to reflect that.
We created a simple and distinctive logo that consists of a bold, modern typeface preceded by a stylized arrow. We used basic shapes to create greater impact. The graphic “arrow” (which has been present in some form since our first logo design) expresses movement and action, reflecting Conventures’ ability to move our clients’ goals and objectives forward.
So, we know firsthand the whole process that goes into something seemingly as simple as designing a new logo. It’s definitely not easy. But if you haven’t taken a good, hard look at your logo in a few years, don’t put it off any longer. It could be hurting your reputation and costing you clients.