In 1977, Conventures President Dusty Rhodes created the Columbus Day Road Race for Women. She pitched the idea to the famed cosmetic mogul Jess Belle of the Bonnie Bell Company....and the Bonnie Bell 10K for Women was born. Now in its 34th year with Tufts Health Plan as its title sponsor, the resulting "Tufts 10K" has become a Columbus Day tradition in Boston and attracts a field of over 7,000 runners, joggers and walkers competing through the streets of Boston's Back Bay and Cambridge.

Response:

Conventures handles every aspect of the pre-race and race day activities including marketing, permitting, volunteer coordination, media relations, logistics, sponsorships, recruitment and the coordination of a Women's Health Expo that occurs at the race site.

Select Results:

• Over 50 elite runners from around the world participate in the annual event.
• The Tufts Health Plan 10K for Women has been selected as the USA National 10K Championship for Women by USA Track & Field for 15 consecutive years. History, tradition, prize structure, depth of field and commitment to excellence are a few of the reasons cited for the championship designation.
• More than 7,000 women participate and more than 25,000 spectators cheer from the sidelines.
• The "Tufts 10K" has grown into one of the largest women's running event in the US.