The Rose Fitzgerald Kennedy Greenway Conservancy was formed to insure the Greenway’s future as a first-class public space by supporting the operation, maintenance, programming and funding of the Greenway. During its inaugural weekend, the Conservancy partnered with Conventures to produce the Greenway Gala to raise needed funds and to engage Boston’s business, civic and philanthropic leadership.

Response:

Conventures worked with the Conservancy to build a high-profile host committee and a comprehensive donor prospect list, design a brand, plan the gala, unveil a new children’s book and develop a speaking program that included internationally recognized speakers, such as Caroline Kennedy.

Select Results:

• Due to the success of the Greenway Gala in terms of branding, fund raising and community relations, the one-time event has now become an annual signature event and Conventures continues its work with the Conservancy.