American Express gave the National Trust a $5 million grant earmarked for the restoration of historical and cultural attractions. The grant was to be spread over five years. Five cities were selected (San Francisco, Chicago, New Orleans, Boston and one as yet unnamed) to receive $1 million each in restoration grants for attractions, as voted on by the general public. Conventures was selected to publicize the Partners in Preservation (PIP) program in Greater Boston and to encourage the online vote by the public.

Response:

Conventures engaged the media by hosting a press conference to highlight the historic and cultural attractions selected, enlisting the Governor of Massachusetts and Mayor of Boston to draw attention to the public vote, followed by an aggressive media relations campaign. In addition, Conventures enlisted numerous public and private partners throughout the region to enhance the marketing effort, culminating in a final press conference with the Mayor of Boston and executives from American Express and the National Trust to announce the campaign's winners.

Select Results:

• More than 500 media placements in both print and electronic media, exceeding the media response in the three previous PIP cities
• Record-breaking public voting numbers that exceeded each of the three previous PIP cities